free resource

Clarity Before Complexity

The Event Brief Template Gather Co uses with every client - before a single vendor is booked or a venue is toured.

    What Is It?

    Every event Gather Co produces starts here. Before we book anything, we build the strategic foundation — the Event Brief that answers the questions most organizations skip: What is this event actually for? What does success look like? Who are we trying to move, and how?

    "This template separates events that perform from events that plateau."

    Fill it out with your team before you plan anything else. The questions will sharpen your thinking, align your stakeholders, and make sure your event is built to do what you actually need it to do — move your mission forward and fire up your donor community.

    What's inside:

    • The strategic foundation questions Gather Co asks every client before production begins

    • A structured Event Brief tab, ready to fill in with your team

    • An overview of how the Brief fits into Gather Co's full production process

    • Tees you up to assess your readiness, map ROI, and invest others

    How Organizations Use It

    Assess whether or not investing in an event as a lever for your organization is worth it.

    Making sure an event is the right lever 

    Articulate the ROI of your event to leadership and build buy-in early.

    Before a board presentation

    Create the aligning document to ensure all of your decision-making and planning in is in alignment with your why and what.

    Before you execute

    Want To Go Further?


    Some teams want a partner to ask the right questions, push on the thinking, and make sure the foundation is truly solid before anything else moves forward.

    Counsel through the Brief


    Turn your completed Brief into a document that articulates the ROI of your event and builds investment across your board, leadership, and team.

    Build the Business Case


    Bring Gather Co aboard to handle every detail — so you stay focused on relationships and moving your mission forward.

    Hand it all off

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