Your event should do more.
By downloading this guide, you’ll also be signing up for my weekly email newsletter, which I promise is full of more good stuff. No spam. Unsubscribe at any time.
These are the questions Gather Co has spent nearly two decades learning to ask to produce events that perform.
Download this free template and start building events that raise more, deepen community, and make your mission impossible to ignore.
Most social impact events are well done. The remarks land. Donors leave smiling. And still, there is so much left on the table.
The gap is in the foundation. Most events are planned before they're understood — before the team has named what the event actually needs to do, who it needs to move, and what success really looks like.
Organizations that get the most from their events don't plan harder. They start smarter.
This template is where that starts. It's the same Event Brief Gather Co uses with every client — before a single vendor is booked or a venue is toured.
What you'll walk away with:
Clarity on what your event actually needs to accomplish — and how to build toward it
Alignment across your team before planning begins, so nothing gets lost in execution
A strategic foundation your board and leadership will immediately understand and invest in
The baseline you need to measure what your event actually delivered — and make the case for next year
Want To Go Further?
Some teams want a partner to ask the right questions, push on the thinking, and make sure the foundation is truly solid before anything else moves forward.
Counsel through the Brief
Turn your completed Brief into a document that articulates the ROI of your event and builds investment across your board, leadership, and team.
Build the Business Case
Bring Gather Co aboard to handle every detail — so you stay focused on relationships and moving your mission forward.
Hand it all off
READY TO MAKE YOUR EVENT WORK HARDER?
Let’s find the right way to work together.
Trusted Partners
KIND WORDS FROM PARTNERS
-
![Logo of EMC Communications with colorful background.]()
“Gather Co's ability to produce an event is only outdone by their ability to conceive of an event strategy that moves business goals forward.
The Gather Co team sees the value of designing an experience that influences key audiences to take action and increase brand preference and brand loyalty. As a Marketing leader, there's nothing more valuable than having someone leading events with a keen understanding of their strategic role in advancing audience growth and engagement years. And with Gather Co, everything is always executed to perfection. They are a dream!”
-
![United Way logo with a hand holding a person and sun rays]()
“Rhiannon and her team did an exceptional job helping us organize one of the most important events our organization has ever held.
They helped guide our event strategy and planning, and were very involved in every detail of execution to ensure our guests and staff had a fantastic time. We relied on Gather Co. and they delivered. I would not hesitate to recommend Rhiannon and team to others looking for event planning expertise.”
-
![Cielo logo with the tagline "Yes You Can" in orange beneath it]()
"There's no one on earth I'd rather collaborate with on event production and programming than Rhiannon.
She's been my wise counsel for years and I'm so happy that her talent and skills are also available to help other mission-rooted organizations grow their communities. And, she's brought other very competent and caring people to join in her work at Gather Co. and who are able to bring an inspired vision to fruition. I will continue to lean on my badass Gather Co. team.”
-
![Conservation Lands Foundation logo featuring a bird flying over a landscape with a river, with the organization's name next to it.]()
"Gather Co's organization, creativity, and attention to detail was exactly what we were looking for to host our out of town event.
A heartfelt thank you for the wonderful four months experience of working with you and your team. Gather Co’s ability to jump in and take the reins was so freaking refreshing and relieved a lot of anxiety for the CLF team! What really set Gather Co. apart was their focus on our mission to ensure alignment with every decision we made. Thank you.”
-
![TMC Community Capital logo with stylized blue and gray geometric design and text]()
"Partnering with Gather Co. was transformative for our team at TMC.
They helped us conceive an inspired, immersive experience that not only showcased the impact of our work but also invited others to truly feel connected to our mission. The event exceeded our expectations—sparking powerful new partnerships and expanding our community in meaningful ways. Gather Co.’s creativity, strategic vision, and thoughtful collaboration made all the difference."
-
![Silhouettes of pine trees overlaid with the words "Sempervirens Fund" in green text.]()
"Taking the stress out of stressful." The Gather Co. team were fantastic partners in helping our organization turn our vision into reality.
Their persistence, professionalism, and experience in event planning made our large-scale event much smoother and easier to execute. It was a pleasure collaborating with them.”
-
![Logo with a circular, segmented design in shades of blue and orange, accompanied by the text 'FORGING RESILIENCE' in bold blue and orange letters.]()
“From start to finish, the whole Gather Co. team exceeded all of my expectations.
The team was incredibly responsive, organized, and dedicated to bringing our ideas to life, but what stood out most was the sense of calm they brought to the entire process. Their meticulous attention to detail, kind and wise guidance, and seamless execution made our event a resounding success—guests were relaxed and able to engage with our exhibits, the speaker, and each other. If you're looking for an event planner who can turn your vision into reality with elegance and a reassuring presence, look no further!”
-
![Logo with the words 'Berkeley Haas' on a dark blue background.]()
"You will not be disappointed!
Rhiannon and her team are very organized, forward-thinking, communicative, and, most importantly, calm, cool, & collected the day of the event! I highly recommend partnering with them for your next big event!”
-
![Logo of the All Stars Project of New York featuring a black-outlined star and teal text.]()
"The whole Gather Co. team helped to create a calm process and environment for our special event.
They have an adept understanding of the impact that all of the details can have on the guest's experience, and the day-of ran smoothly as we already knew we were in good hands.”
-
![Logo for FOUND/LA, a Wurrwand Foundation Initiative.]()
"Working with Gather Co. was a truly transformative experience for our team.
Their thoughtful, mission-aligned approach helped us build the internal capacity to produce our own events with greater intention and impact. They equipped us with the right tools, systems, and guidance to grow sustainably from within. I deeply appreciated their clarity, collaboration, and ability to listen and adapt throughout the process. Partnering with Gather Co. not only strengthened our team but also inspired us. We’re incredibly grateful for their support and look forward to carrying this momentum forward."
-
![Eat Real Logo]()
"The Gather & Co. Team is excellent!
The Gather & Co. Team is excellent! The attention to detail, frequent communications, clear timelines, and live support provide an invaluable layer of stellar event execution. To say we are grateful is an understatement!”
-
![Diversity in Leadership conference logo with colorful text and a starburst graphic]()
"The Gather & Co Team produced our event at an expert level.
They were professional, kind, wise and trustworthy. They offered great advice and direction, especially when things were not going according to plan. They accommodated our needs and were creative and flexible, resulting in a seamless experience on the night of our event. The team proved to be a great partner and we would most definitely work with them again. Highly recommended.”
-
![Seal with text 'Forging Resilience' around a stylized gear or network icon with orange and blue colors.]()
"From start to finish, Rhiannon, Shoshanna, and the whole Gather Co. team exceeded all of my expectations.
The team was incredibly responsive, organized, and dedicated to bringing our ideas to life, but what stood out most was the sense of calm they brought to the entire process. Their meticulous attention to detail, kind and wise guidance, and seamless execution made our event a resounding success—guests were relaxed and able to engage with our exhibits, the speaker, and each other. If you're looking for an event planner who can turn your vision into reality with elegance and a reassuring presence, look no further!”
