We ARE in the business of fresh, transformational, awe-inspiring gatherings that propel our client's work forward 🚀

🙅‍♀️ We are NOT in the business of old, staid formats of gathering!

Our clients who leverage events that result in the greatest impact:

👏 Can explain WHY the event matters to them AND to their guests. This pushes all messaging and engagement to new heights.

👏 Have clarity on how the event serves as a lever supporting broader goals and strategy. This ensures a highly strategic event, focused on propelling broader work forward.

👏 Know what they want their guests to know, feel, and do as a result of participating in the event. This informs the design of the guest experience, ensuring the audience has some kind of transformation and knows how to engage with purpose into the future.

👏 Are clear on their audience; who they want/need to engage and why. 'Generous exclusion' is how Priya Parker explains it: "excluding well and purposefully is reframing who and what you are being generous to." It is ensuring you gather the intended audience and you are treating them with great care.

👏 Have a strong pre-event outreach plan and post-event follow-up engagement plan. The event experience begins long before, and goes on far after the event itself.

👏 Have a team ready to get the people there and engage the people before, during, and after.

Of course, often, our clients don't know all of this when we begin our work with them. Typically, the first phase of our work is to counsel clients through answering the above and more, and establishing the Event Brief. From there we have an incredibly strong, strategic foundation that ensures we are producing the most thoughtful, strategic event that squeezes every bit of juice out of the opportunity.

We ARE in the business of fresh, transformational, awe-inspiring gatherings that propel our client's work forward 🚀